What a website should cost an Australian mechanic in 2026
Ask three web companies to quote a workshop website and you’ll get three numbers so far apart they don’t seem to be for the same job. Here’s how to make sense of it.
The price bands, honestly
Under $800 — template mills and DIY builders. You’ll get a generic template with your logo dropped in. It’ll exist, which beats nothing, but it usually loads slowly, says nothing about your area, and does little for rankings. The hidden cost is monthly platform fees forever, and often you don’t own the site.
$1,000–$3,000 — the sweet spot for most workshops. A properly built, fast site with pages for your actual services, written for your suburb, connected to your Google Business Profile. This is where the ranking improvements live, and it’s where we price our work.
$5,000–$15,000 — agency territory. Custom photography, brand strategy workshops, lengthy timelines. Occasionally worth it for multi-site operations; overkill for a single workshop that mostly needs the phone to ring.
What actually drives the price
Three things, in order: how many pages get written properly (each service and each area you serve is a page), whether anyone does real local SEO work (keyword research, page structure, profile optimisation), and how much back-and-forth customisation you want.
The traps
- “Free website” with a monthly fee. Do the maths over three years — and check who owns the domain.
- No mention of results. If a quote never mentions rankings, traffic or calls, you’re buying decoration.
- Lock-in contracts. You should own your domain, your site and your content outright. Full stop.
Our take
Pay a fixed, quoted price. Insist on owning everything. And insist on evidence — a before-and-after look at where you rank for the searches that matter. That last one is rare in this industry, which is exactly why we made it standard: every TechMonkey job starts with a free radar report and ends with a 30-day follow-up.